Boat announces strategic partnership with Ceva Inc

Wearables and audio brand Boat has announced a strategic partnership with tech business Ceva Inc to deliver technology innovation across Boat’s products ranging from its smartwatches to its neckbands. Boat will harness Ceva Inc’s technologies to offer new features on its products to ameliorate the customer experience. 

“Boat continues to raise the bar for high-quality audio products with premium features and attainable pricing, for our ever-expanding community of ‘Boatheads’,” said Boat’s parent company Imagine Marketing Limited’s CEO and co-founder Sameer Mehta in a press release on January 8. “We’re constantly seeking the foremost technologies and innovations for our product roadmap and Ceva is a tremendous partner in this regard. Their broad portfolio of software, including audio, voice, and motion sensing technologies opens many opportunities to bring new features and capabilities to Boat products. We’re excited to build more innovative products for global markets through our close collaboration.”
 
Ceva Inc licenses silicon and software IP which enables Smart Edge devices to connect, sense, and infer data more reliably and efficiently. The first product to launch through this tie up is Boat’s ‘Nirvana Eutopia Spatial Audio’ headphones which feature Ceva’s Bluetooth, Audio AI DSP, and its RealSpace spacial audio software. 

“Boat has developed deep industry expertise in both audio quality and designing iconic consumer wearables, enabling the company to become the number one audio and wearable brand in India today, and the number two worldwide by shipment volume,” said Ceva’s vice president and general manager of its Sensors and Audio Business Unit Chad Lucien. “With Ceva’s extensive experience working with world-leading consumer technology companies and powering billions of wearables and hearables to date, this partnership of two industry leaders simply makes sense. Together, we can conceive innovative products and use cases that leverage the best of our two companies and deliver an incredible audio and voice experiences across hearables, speakers, wearables and more.”