Blissclub opens flagship store in Bandra, Mumbai

Women’s active wear brand Blissclub has opened its third flagship store to date in Mumbai on Linking Road in the city’s busy Bandra district. The new store retails the brand’s full range of clothing, sports bras, and accessories.

“This is our third store in Mumbai and we have strategically selected Bandra as our location for the first flagship store in Mumbai,” said Blissclub’s CEO and founder Minu Margaret in a press release. “Bandra has a high fashion quotient and time and again it has proved its potential as an apt location. A lot of our existing customers live in and around Bandra and we are excited to serve them. The new store boasts a collection that reflects their confidence and individuality.”
 
The brand has opened a number of brick-and-mortar stores recently to bolster its omni-channel presence across India. In August, Blissclub opened a store each in Hyderabad and Indore in Capital Mall and Apollo Premier respectively. 

“This year, we aimed to foray into Mumbai and we accomplished it by opening three stores at three different locations in the city to cover the breadth of the market,” said Margaret. “By increasing our brand’s presence and market share along with the product portfolio, we hope to reinforce the high customer loyalty and brand recall we have. We are also further building in the offline space so that we can connect with them in person and deepen their experience with us via product and community events.”
 
Blissclub plans to open close to 20 brick-and-mortar stores by December this year to augment its e-commerce presence. The brand plans to open a mix of mall, high street, and pop-up shops in cities including Delhi NCR, Pune, Hyderabad, and Ahmedabad.