Birkenstock expands presence with first store in Mumbai

German footwear brand Birkenstock has strengthened its retail footprint in the Indian market with the launch of its first store in the city of Mumbai.

The store located at Linking Road is spread over an area of 1,600 square meters houses the latest collections from the brand including the limited-edition designer collaborations from its premium brand ‘1774’.

Commenting on the launch, Jens Hattab, regional managing director, Middle East Africa India at Birkenstock in a statement said, “We are thrilled to announce the opening of our first flagship store in Mumbai, marking a significant milestone in our commitment to the Indian market. India is a dynamic market with ever-growing appreciation for quality and comfort, and we see immense potential for Birkenstock’s continued expansion here.”

Vinay Bansal, Managing Director at Birkenstock India added, “The opening of our first Birkenstock flagship store is a landmark moment for us. The love for Birkenstock in India has been truly inspiring. We’re witnessing a passionate and ever-expanding consumer base who value not only the comfort and quality of our footwear, but also the brand’s commitment to heritage.”

This year, Birkenstock celebrates 250 years of footwear manufacturing and plans to open new stores worldwide, including in India.