Biba opens new ethnic wear store in Faridabad

Women’s ethnic wear and lifestyle brand Biba had opened a new exclusive brand outlet in Faridabad to bolster its brick-and-mortar presence in Haryana. The new store features Biba’s updated branding and launched with the brand’s winter festive collection.

“Get ready to redefine your ethnic chic glam at the newly opened BIBA store at The Mall Of Faridabad,” announced the mall on Facebook. “The beautiful store showcases an elegant ethnic collection of suits, party wear, and wedding wear. From traditional suits to indo-western styles, your go-to for exquisite ethnic wear is here! Visit today.”
 
The store’s red façade is adorned with a golden geometric pattern in line with Biba’s new store branding. Inside the boutique, clothing is displayed on golden rails and faux foliage adds a natural touch. Along with Biba’s ready-to-wear garments, the store also has a segment for ready-to-stitch fabric sets with everyday kurtas and opulent lehengas available.  

Biba recently opened a new store in Ludhiana with an occasion wear themed runway snow. The brand has launched a large number of brick-and-mortar stores in 2023 as part of its ongoing omni-channel expansion. Biba launched new addresses in Kannur, Vadodara, Mangalore, Ranchi, Kolkata, and Chandigarh among other locations this calendar year. 
 
Biba retails from its brick-and-mortar stores across India as well as its direct to customer e-commerce store. The brand also has a number of international stores in countries including Malaysia and Nepal.