Women’s ethnic wear and lifestyle brand Biba has opened four new exclusive brand outlets in Ballari, Vadodara, Mangalore, and Kannur. By expanding its retail presence in multiple states, the brand aims to reach new customers through brick-and-mortar retail.
“Drop by at our new stores and get flat 40% this End of Season Sale,” announced Biba on Facebook, sharing photos of its four new addresses. Biba opened its new Vadodara store on the city’s Race Course Road, adding an expansive store to its retail base in Gujarat.
In the Karnataka city of Ballari, Biba opened a first-floor outlet which launched with a range of occasion wear and ethnic style pieces from its summer collection. The business also opened a store in Karnataka’s Mangalore on the city’s central MG Road, Biba announced on Facebook.
To bolster its brick-and-mortar presence in the state of Kerala, Biba opened a store in Kannur. The store’s facade displays both its women’s and girl’s ethnic wear lines and, inside the store can be found Biba’ fusion style collections, accessories, and readymade kurtas among other products.
Biba retails from its brick-and-mortar stores across India and its direct to customer e-commerce store. The brand also has international stores in countries including Nepal and Malaysia.
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