Beyoung plans to launch first global store in Dubai

Apparel brand Beyoung plans to make its international brick-and-mortar debut and launch its first store in Dubai and increase its presence in the Middle East. The Udaipur based direct to customer label will also continue to launch exclusive brand outlets in non-metro locations across India.

“We are planning to launch global stores in the Middle Eastern regions to expand our international presence,” Beyoung’s founder Shivam Soni told India Retailing. The business expects this to help fuel gross merchandise value growth and is targeting Rs 650 crore in GMV by 2027.
 
The brand is also swiftly expanding its brick-and-mortar footprint across India and aims to launch more than 30 new outlets by December this year. “We tailor trendy outfits to suit the needs and budgets of Tier 2, 3, and 4 cities, ensuring that fashionable clothing is accessible to everyone,” said Soni. “Our focus will be on the country’s southwest region, targeting states like Andhra Pradesh, Karnataka, Kerala, and Tamil Nadu.”
 
Beyong has an omni-channel expansion strategy and reported 35% quarter on quarter sales growth in June this year. The label specialises in casual wear such as plain t-shirts, jogging bottoms, cargo pants, and graphic t-shirts among others. Beyoung also recently launched a line of satin shirts for evening wear in a selection of nine colours, the brand announced on Facebook.