Men’s and womenswear brand Beverly Hills Polo Club has opened its first brick-and-mortar store in the state of Gujarat. The exclusive brand outlet is located in VR Mall in Surat.
“Debut alert! We are pleased to announce the opening of Beverly Hills Polo Club’s store in VR Mall, Surat,” Apparel Group India announced on Facebook. “This is our first store in Gujarat and 23rd store in India!”
The new store retails the brand’s apparel and accessories lines which include polo shirts and smart casual trousers for men and women as well as belts, bags, and other accessories. The store’s façade is flanked by two digital displays and the store’s interior is white with the brand’s signature dark wood accents.
The brand opened a concept store in New Delhi’s Select Citywalk Mall earlier in the month, designed to offer shoppers an elevated experience. Beverly Hills Polo Club has also opened stores in Pune’s Phoenix Mall of the Millennium, Kochi’s Forum Mall, Bengaluru’s Konanakunte Forum Mall, Ranchi, and Calicut.
Beverly Hills Polo Club was launched in 1982 and markets itself as an affordable luxury brand. The brand has stores across the globe including in the UAE, Egypt, and Turkey among others, as well as India. Beverly Hills Polo Club’s aesthetic is inspired by both the glamour of Beverly Hills in the US and the heritage sport of polo.
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