Beauty brand Dr Rashel opens store in Mumbai

Beauty and wellness brand Dr Rashel from the Petrol Perfume Group has expanded its retail presence with the launch of a new store in the city of Mumbai.

The new store located at RB Mehta Marg in Ghatkopar was inaugurated by actor Tanishaa Mukerji.

Dr Rashel new store will house skin care products like hair oil, cleanser, body lotion, serum, and lip balm
The brand had earlier announced that it plans to expand its brick-and-mortar footprint and open over 150 stores across India in the next two years.

Commenting on the launch, Devji Hathiyani, co-Founder of Dr Rashel in a statement said, “As we embark on this exciting journey with our new store in Mumbai, we are thrilled to offer a diverse range of vegan beauty elixirs that cater to the unique needs of our customers. Our products, backed by certifications and a commitment to sustainability, embody our vision for a healthier and more beautiful world.”

Dr Rashel currently counts over three lakh retail touch points in India and works with a network of 1,500 distributors across the country. The brand’s products are available to purchase both off- and online with multi-brand retailers including JioMart, Purplle, Amazon India, Tata Cliq, and Flipkart.