Beardo onboards Aditya Roy Kapur as brand ambassador

Beardo, a male grooming and lifestyle brand owned by Marico Ltd has named actor Aditya Roy Kapur as its brand ambassador.

The brand recently launched an advertising campaign through meme pages, fan pages, influencers, and various digital platforms.

Talking about the collaboration, Aditya Roy Kapur said, “I’m thrilled to be associated with Beardo – this brand is something I relate to, on a personal level. My beard, my style, and the attitude I have today, are what makes me, me. Especially their line of tasteful fragrances, that perfectly capture the importance of individuality and style. I can’t wait for you guys to see what we’ve created together.”

Sujot Malhotra, CEO of Beardo added, “Beardo is a personality driven brand that is aspirational and classy. We are thrilled to have Aditya Roy Kapur as a face of our brand & believe this is a win-win partnership with Beardo and Aditya, both complementing each other. We really like the new rugged, raw & real persona that Aditya has been embodying lately & we believe he is a great ambassador to millions of men out there on the journey of finding the OG Beardo within.”

Founded by Ashutosh Valani and Priyank Shah, Beardo is based in Ahmedabad and owned by Zed Lifestyle Private Limited. In 2018, fast-moving consumer goods major Marico picked up a majority stake in the brand for an undisclosed amount.