Bath & Body Works opens shop-in-shop in Shoppers Stop Raipur

US-based personal care and lifestyle brand Bath & Body Works has opened a new shop-in-shop inside department store Shoppers Stop in Raipur. The launch its partnership with the multi-brand retailer which began in December, 2023. 

“Unveiling Bath & Body Works third shop-in-shop experience at Shoppers Stop Ambuja City Centre, Raipur offering signature fragrances, body care, candles and more,” announced Apparel Group India Private Limited in Linkedin. 
 
The store has a segment for Bath & Body Works’ “most loved fragrances” to introduce the city’s shoppers to the brand’s signature scents. As well as perfumes for the body, shoppers can also browse a range of room scents in seasonal fragrances. 

The store has a testing area to enable shoppers to try out new products. By increasing its offline retail touch points in India, Bath & Body Works gives people the option to try before they buy and gain increased confidence to shop the brand online as well. 
 
Bath & Body Works has expanded across India significantly over the past year with a mix of exclusive brand outlets and shop-in-shops. Earlier in the month, the brand opened a shop-in-shop inside Shoppers Stop in Lucknow and also opened its first stand alone store in Kanpur. Other locations where Bath & Body Works has recently opened stores include Calicut, Udaipur, Kochi, and Surat.