Bath & Body Works opens first store in Kanpur

US-based personal care, lifestyle, and fragrance brand Bath & Body Works has opened its first exclusive brand outlet in the city of Kanpur. Located in the Uttar Pradesh city’s Z Square Mall, the store brings the brand’s pan-India store total to 40.

“Presenting Bath & Body Works newest store at Z Square Mall, Kanpur,” announced Apparel Group India Private Limited on Linkedin. “The new store marks the brand’s first ever store in Kanpur and the 40th in India.”
 
The store launched with Bath & Body Works’ ‘Semi Annual Sale’, offering up to 70% off on select products. The store retails a selection of seasonal scented body mists and body lotions among other personal care goods as well as room sprays and candles among others. 

Bath & Body Works retails in India with Apparel Group India Private Limited, the India-based arm of Middle Eastern retail giant Apparel Group. The brand opened a number of India stores last year in locations including Surat, Calicut, Pune, Kochi, and Mohali. 
 
“Yet another feather to our cap,” announced Z Square Mall on Facebook sharing a video of the new Bath & Body Works store. “Immerse yourself in a world of luxurious fragrances and pampering essentials as we bring this iconic brand to Kanpur city.”