Bata launches campaign with influencers for its new ‘City Casual’ collection

Bata India has expanded its footwear range with the launch its new ‘City Casual’ collection with a campaign featuring social media influencers.

The brand’s campaign features influencers Vishaka Fulsunge, Aakash Malhotr, Jahnavi Dasetty, and Raghavendra Mahat.

The collection will be promoted through an integrated marketing approach using multiple touchpoints such as social media, television, and offline promotions.

Commenting on the campaign, Gunjan Shah, managing director CEO of Bata India in a statement said, “At Bata, we believe that innovation lies not just in the shoes we make but also in how we tell our story. The latest campaign for the new City Casual collection reflects our belief that style is not just about the shoes you wear but the individuality and confidence you exude with every step.”

“Our novel collaboration with influencers as the face of the campaign brings a fresh and relatable perspective to our brand, resonating with today’s style-conscious youngsters. It’s a bold step, and we’re excited to take it with you,” Shah added.

Bata’s City Casual collection will be available on the brand’s website and retail outlets across the country.