Basil raises Rs 4 crore seed funding from IIMA Ventures, Appreciate Capital

Bangalore-based consumer houseware startup Basil has raised Rs 4 crore ($4,81,882) in seed funding from IIMA Ventures and Appreciate Capital.

Angel investors Mohit Sadaani, Aprameya Radhakrishna, Abhishek Goyal, Malini Adapureddy, and Brij Bhushan also participated in the funding round.

The company will utilise the funds to bolster its direct-to-consumer (D2C) play, expand reach via e-commerce channels, and expand product portfolio.

Commenting on the funding, Harini Rajagopalan, co-founder of Basil in a statement said, “In an era dominated by contemporary brands, the home and kitchen sector remains surprisingly resistant to innovation, still dominated by entrenched incumbents. Our mission is to disrupt this overlooked space, infusing it with breakthrough designs based on market needs, premium materials, functional designs, and aesthetic appeal.”

Vipul Patel, partner at IIMA Ventures added, “Driven by urbanization and premiumization, the Indian home and kitchen market is witnessing a surge in online demand for branded products. We are thrilled to co-lead Basil’s seed round, confident their modern approach will resonate with the preferences of the Indian audience.”

Founded by Harini Rajagopalan and Mahesh Muraleedharan in 2023, Basil’s products are currently available pan-India on their D2C platform as well as on marketplaces such as Amazon.