Bare Brown opens first store in Thrissur’s Hilite Mall (#1688815)

Men’s apparel brand has entered the brick-and-mortar retail market and opened an exclusive brand outlet in Thrissur’s recently established Hilite Mall in Kerala to retail its selection of casual western wear. 

“Hello Thrissur,” announced Bare Brown on Facebook. “Bare Brown in your neighbourhood. Visit us at Hilite Mall Thrissur.” The brand caters to men of all ages and has a minimalist style, aiming to offer its own spin on basics and casual wear. 

Bare Brown’s signature garments include button down shirts, bomber jackets, blazers, caps, and shakets among others. Along with its first store, the label also retails on multi-brand e-commerce platforms including Tea & Tailoring and Flipkart. 

Hilite Mall Thrissur officially opened its doors to the public on December 19 with a ribbon cutting ceremony. “Hilite Mall Thrissur has officially opened its doors,” announced the mall on its newly established Facebook page. “Here’s to new beginnings and celebrations!”

Hilite Mall Thrissur houses a range of Indian and international brands including Being Human, Nykaa Luxe, Raymond, and Levi’s among others. The mall is located in Thrissur’s Kuttanelloor neighbourhood and measures 7.4 lakh square feet with a leasable area of 4 lakh square feet, India Retailing reported.