Balenzia launches sock store at Pune International Airport

Sock brand Balenzia has launched an exclusive brand outlet at Pune International Airport in Lohegaon. The store launch is designed to increase brand visibility and help Balenzia to connect with a wider audience.

“We are excited to establish our presence at Pune International Airport, a key location that aligns with our strategy to expand our footprint and connect with a diverse customer base,” said Balenzia’s head of strategy Shruti Gupta in a press release. “This new store reflects our commitment to being available wherever our customers are. By positioning ourselves at Pune Airport, we can ensure that our products are readily accessible to travellers whenever they need them.”
 
The new Balenzia store retails the brand’s wide selection of graphic socks featuring youthful prints and licensed characters from international media franchises including Disney, Marvel, Friends, Harry Potter, and Star Wars. Balenzia retails from its network of brick-and-mortar stores and its direct to customer e-commerce store which also has segments for inner wear and head wear.
 
“Pune is a dynamic city, attracting a wide range of people- from business professionals and frequent flyers to students and families exploring new destinations,” said Gupta. “Our store is designed to cater to all these groups, providing a shopping experience that combines convenience with our commitment to quality. Whether it’s extra comfort for a long flight, a stylish option for a business trip, or a fun design for a family vacation, we are dedicated to meeting the varied needs of all travellers.”