Azorte opens store in Delhi’s Vegas Mall

Men’s, women’s, and children’s wear brand Azorte has opened a new store on the first floor of New Delhi’s Vegas Mall. Located in the metro’s Dwarka neighbourhood, the store houses a range of brands and aims to use technology to create an engaging customer experience. 

“Azorte opens its doors in Delhi for a one- of- a kind shopping experience,” announced the label on Facebook. “Shop the latest trends and elevate your shopping experience with our innovative smart trial rooms, convenient self-checkout kiosks and many more exciting features! Visit us today to experience the best in fashion.”
 
The store opened its doors to the public on March 28 with an influencer meet and greet event, the brand announced on Facebook. The label describes the store as, “India’s only fashion neostore,” and it is equipped with special fitting rooms with digital screens where shoppers can request to have garments brought to them in different sizes by the touch of a button. Other technological features such as ‘Scan, Pay, Go’ self check out facilities are designed to create a seamless online to offline experience. 

The store houses apparel, accessories, and fashion jewellery from brands such as Svrnaa, Altheory, and Outryt among others. Azorte focuses on western wear and is priced in the mid segment of the market.