Azorte launches first Vadodara store

Reliance Retail’s men’s women’s, and children’s multi-brand fashion store Azorte has opened its first brick-and-mortar location in Vadodara. Located at Genda Circle on the city’s East Avenue, the store adds to Azorte’s growing presence in western India.

“Vadodara, the runway has officially arrived at your doorstep,” announced Azorte on Facebook, sharing photos of the store launch. “Run, don’t walk to the new Azorte store near you!”
 
The store has a bright, spacious interior and is divided into segments for men, women, and children, with sections for accessories within each one. Designed to offer fashion for the whole family, Azorte houses brands including Altheory, 7 Kids, and Svrnaa among others. Reliance Retail’s multi-brand beauty retail chain Tira also has a dedicated space within the store.
 
“Azorte is excited to mark its entry into Vadodara at Genda Circle,” wrote Azorte’s business head Vivek Nair in a Linkedin post. “We bring the best of global trends and contemporary Indian fashion to all the fashion-forward people of India. Discover a first-of-its-kind, tech-enabled premium fashion store, featuring self-checkout kiosks, interactive screens, mobile scan-and-pay, and more.”

Reliance Retail debuted Azorte in 2022 and opened its first brick-and-mortar store in Bengaluru. The business today counts over 14 stores in India and aims to launch as many as 250 stores in the coming two to three years, India Retailing reported.