Australian brand Anko partners with Myntra

Anko, an Australian homeware brand has partnered with e-commerce platform Myntra to widen its reach in the Indian market.

With this collaboration, Anko will sell its diverse range of homeware products to customers across the country through Myntra’s platform with a minimum discount of 50 percent.

Commenting on the association, Pulkit Bansal, country head of Anko India in a statement said, “We are thrilled to collaborate with Myntra and introduce our offerings to the vibrant Indian market. By partnering with Myntra, we aim to reach a wider audience of discerning customers who value quality and affordability.”

“Our exclusive minimum 50 percent discount ensures that Indian customers can partake in the excellence and value that define the Anko brand,” he added.

Anko, which entered the Indian market early this year claims to have witnessed strong growth from both metropolitan and tier 2, 3 cities. It expects this partnership to further fuel its growth in the Indian homeware category.

Anko is one of the leading homeware brands with presence in over 300 stores across Australia and New Zealand.