Men’s footwear brand Attitudist has reached a sales total of Rs 25 crore in its first two years of operations and has reported rising demand for its vegan products. The business expects continued growth and plans to reach Rs 100 crore in annual revenue by the year 2025.
“During the pandemic, we recognised the struggle of numerous small-scale artisans who were left without any business,” said Attitudist’s founder Haritima Mishra, ET Retail reported. “In addition, they were grappling with the unpredictability of offline markets, the increasing shift towards online businesses and sales, and issues such as inventory and capital blocking and space concerns. These obstacles also extended into online marketplaces.”
Haritima Mishra launched Attitudist in July 2020 to help solve these issues and, now aged 21, aims to continue to expand the direct to customer business’ operations. The business has partnered with over 100 local artisans to source its footwear. The main base is around Agra and the brand specialises in vegan leather footwear and accessories. The business is also keen to promote women’s empowerment and 90% of its employees are women.
“Attitudist was born out of a cause,” said Mishra. “Understanding their challenges, we came up with a solution to their struggles by offering them as online sales channel. Moreover, Attitudist aims to make designs that have a feel of luxury but are affordable for everyone.”
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