Asics to open 50 new India stores by 2025

Japanese sportswear brand Asics aims to open 50 new brick-and-mortar stores in India by 2025 to reach new customer demographics across the country. The business plans to launch stores in Tier 2 and 3 locations to penetrate rural India. 

“India is a crucial market for us and with the changing consumer landscape we see a huge potential with new and emerging demand for sports across different regions of India,” said Asics Corporation’s president, CEO, and COO Yasuhito Hirota, ET Retail reported. 
 
Asics recently opened its 100th store in India to date after establishing as Asics India in 2013. After greatly expanding its retail footprint in the coming year, the business also plans to launch its first mono-brand store in India in 2026. 

“We aim to penetrate into deep Bharat with more stores in Tier 2 and 3 markets over [the] next few years, add more running clubs and partnerships with marathon events in our existing markets and lead the running and fitness industry in India- all of which will take us closer to fulfilling our commitment to build a stronger sporting culture in India,” said Asics India and South Asia’s managing director Rajat Khurana, the Economic Times reported. 
 
Asics India manufactures sports apparel and footwear and registered 25% year-on-year growth this year. The business expects its growth trajectory to continue as it expands its store footprint.