Asics launches tennis collection with campaign featuring Rohan Bopanna

Asics, a Japanese sports performance brand has launched its tennis collection ‘French Blue Pack’ with a campaign featuring Indian tennis player Rohan Bopanna.

The French Blue Pack collection with Rohan Bopanna includes tennis shoes like gel-resolution 9, solution speed FF 3 along with pro-fit tech apparel.

Commenting on the campaign, Rohan Bopanna in a statement said, “For me, movement has always been key to unlocking my true potential. Having the opportunity to partner with a brand like Asics which shares this philosophy, is incredibly exciting. Their dedication to providing athletes with the right equipment has been instrumental in my journey, both on and off the court.”

Rajat Khurana, managing director India at Asics added, “Through this campaign featuring Asics brand athlete Rohan Bopanna, we aim to embolden sportsmen to embrace choices that expand their horizons, and encourage personal movement in order to achieve their ultimate goals.”

Founded in 1949 in Japan by Kihachiro Onitsuka, Asics retails in India through retail stores, e-commerce website, and multi-brand e-commerce platforms.