Japanese sportwear brand Asics has partnered with the TCS World 10K Bengaluru, a world athletics gold label road race scheduled to be held on April 28 in Bengaluru.
As part of the association, Asics has launched a limited-edition race day merchandise that includes Novablast 4 shoes along with apparel like t-shirts, shorts, and accessories.
Commenting on the association, Rajat Khurana, managing director of Asics India in a statement said, “It’s with immense pride and excitement that we return as the official sports goods partner for the TCS World 10K Bengaluru 2024 edition. We believe the high-performance features and innovative design of the merchandise will resonate with participants and elevate their race day experience.”
Vivek Singh, joint managing director at Procam International added, “Asics has been a longstanding partner of the TCS World 10K Bengaluru and the Procam Family. The brand has continuously set new benchmarks with top-of-the-line merchandise which is highly sought after by our participants.”
The official TCS World 10K Bengaluru merchandise will be available on the brand’s website and Asics stores across the country.
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