Arrow unveils new heritage line with runway show starring Hrithik Roshan

Menswear brand Arrow has launched a new heritage inspired clothing line with Bollywood celebrity Hrithik Roshan to celebrate the brand’s history. The ‘1851 Heritage Collection’ debuted at a runway show at the St Regis in Mumbai and the event took place in partnership with GQ.

“The 1851 Heritage Collection celebrates Arrow’s rich history and commitment to excellence,” said Arrow’s CEO Anand Aiyer in a press release. “Each piece is a testament to our dedication to careful craftsmanship and timeless style. We are thrilled to launch this collection at such a prestigious event and extend our heartfelt gratitude to GQ for their invaluable partnership in making this event a grand success.”
 
Arrow brand ambassador Hrithik Roshan walked the ramp as showstopper for the brand wearing a streamlined grey suit and white shirt. The actor also had a conversation with Arvind Fashions Limited’s managing director and CEO Shailesh Chaturvedi which chronicled Roshan’s journey as an Arrow brand ambassador and explored men’s fashion and style.
 
“One thing I learned in my journey with Arrow is that, when you dress, you shouldn’t compromise,” said Hrithik Roshan. “You should feel like you are ‘On Top Of the World’. The past five years with the brand have been nothing short of extraordinary. Arrow is a timeless brand and has been a standard of excellence for menswear since 1851.”
 
Other celebrity guests at the fashion show included Taha Shah, Neha Sharma, Karan Kundra, Palak Tiwari, Bhuvan Bam, Orry, Avneet Kaur, and Parul Gulati. Along with debuting its new line, the event was also designed to celebrate Arrow’s brand journey in India and promised to create innovative collections in the future.