Arrow partners with Hrithik Roshan for new campaign

Menswear brand Arrow has partnered with Bollywood celebrity Hrithik Roshan for its new campaign titled ‘Every Special Moment Deserves an Arrow’. Roshan stars in a video for the campaign which is designed to promote its clothing as celebration wear. 

Arrow’s new campaign sees Roshan star in a video as the director of his first ever advertising film, the brand announced in a press release. The Arvind Fashions Limited brand aims to harness Roshan’s pan-India popularity to connect with shoppers across the country. 
 
The campaign showcases Arrow’s latest designs, worn by Roshan. These include wrinkle-resistant auto-press formal shirts, auto-flex trousers with flexible waistbands, knit blazers, checked shirts, sporty business casuals, and ceremonial wear among other designs. 

“The brand’s message has always been to help customers feel on top of the world with Arrow,” announced the brand in a press release. “The latest campaign builds on this inspiring message and emphasises the fact that every special occasion from an office convention to your child’s convocation deserves an Arrow.”
 
International menswear brand Arrow launched in 1851 and entered the Indian market in 1993. Today, Arrow counrs over 200 exclusive brand outlets and is available in over 2,000 multi-brand outlets in 109 cities across India.