Armani Exchange opens exclusive brand outlet in Ahmedabad

Casual wear brand Armani Exchange has opened an exclusive brand outlet in Ahmedabad’s Palladium Mall. The spacious outlet houses Armani Exchange’s men’s, women’s, and accessories lines and bolsters the brand’s brick-and-mortar presence in Gujarat.

“Time to take your classiness a notch higher,” Palladium Ahmedabad announced on Facebook. “Step into style, step into the latest Armani Exchange store that has just opened up at Palladium Ahmedabad. Visit the store today and experience timeless elegance.”
 
The store has an open façade and open plan interior which mixes black hues with natural wood. A wall of hats showcases the brand’s new cap collection and bags and other accessories are displayed throughout the store. A large display screen plays Armani Exchange’s fashion films and the store features a wide range of logo sweatshirts and graphic t-shirts. 

Palladium Mall describes itself as, “the luxury mall of Gujarat” and houses brands including Nykaa, Sunglass Hut, Calvin Klein, Only, Aldo, Vero Moda, Forever New, Lifestyle, Jack & Jones, and Forever 21 among others. Located in Ahmedabad’s Thaltej district, the mall is run by Phoenix Mills. 
 
A|X Armani Exchange launched in the US in 1991. The brand is positioned in the accessible luxury segment of the market and is inspired by street and youth culture.