Armani Exchange holds third ‘A|X Press Play’ event in Pune

Premium apparel and accessories brand held an interactive music and fashion event in Pune’s Kopa Mall from February 9 to 10. The youth-centred event was designed to forge links with both shoppers and the music industry. 

Armani Exchange brought together fashion and music enthusiasts in Pune’s Koregaon Park over the weekend with a mix of global and local artists. On Saturday, Todh Teri held a live session and Dualist Inquiry performed a DJ set, the event organisers announced on the A|X Press Play Facebook page. Artists Blurry Slur X Orbs and Nariki also performed their latest tunes. 
 
Day two of Armani Exchange’s music festival featured artists including Prismer, Mogasu X Baawra, Kohra, and Aayna. Interactive installations were designed to engage visitors and encourage creativity and the event focused on electronic music to cater to Gen Z residents of Pune. The event was the third of its kind that the brand has held in India, India Retailing reported. 

Armani Exchange was launched in 1991 and operates as the mass market diffusion line of Armani, a luxury label known for its suiting and formal wear. Armani Exchange’s goods retail in more than 31 countries across the globe, according to its website, and the brand counts over 17 stores in India.