AreoVeda to expand online presence, foray into quick commerce (#1683128)

LifeCell’s mother and baby focused natural personal care brand AreoVeda plans to tap into India’s fast growing quick commerce market and debut its products in the sector. The business will continue to expand its e-commerce operations and expand onto different multi-brand platforms.  

“Online, we are already available on 30 plus marketplaces including Amazon, Flipkart, Nykaa, FirstCry and Tata 1 MG will happen in the next six months,” AreoVeda’s managing director Mayur Abhaya told India Retailing in an interview. “Our stretch marks cream has already started gaining traction on Amazon and is among the top 10 products in the category and we were selling about 30 plus SKUs [stock keeping units] in a day. We will soon be available on quick commerce too as our prices start from Rs 300 and go all the way up to a few thousand rupees. Our average order value on e-commerce is Rs 800.”
 
Launched by stem cell bank and diagnostics business LifeCell in August this year, AreoVeda’s personal care products are designed for pregnant women, new mothers, and newborn babies with a focus on safety and natural ingredients. AeroVeda’s products aim to address specific beauty and wellness concerns related to childbirth such as acne and stretch marks for mothers and cradle cap and diaper rash for babies.
 
The business is eyeing an initial public offering in the coming few years after having onboarded private equity investors back in 2021. The Chennai based business plans to become a listed company as it continues to grow its market share.