Apparel Group inks licensing deal with Marquee Brands for India, GCC

Apparel Group announced on Thursday a new multi-brand partnership with Marquee Brands for the licensing of the BCBG, Ben Sherman, Bruno Magli, Sur la table, and Martha Stewart brands, across GCC and India.

Financial terms of the deal were not disclosed.

The new partnership will see the integration of “Marquee’s brand prowess with Apparel Group’s regional expertise,” said the companies in a press release, with the duo catering to the “discerning fashion customers of GCC and India.”

“Our partnership with Apparel Group is a key step forward in our strategic plan to expand the categories and geographies covered by our brands. In bringing these five brands to the GCC and India, we are expanding the market for our brands by almost 1.5 billion people,” said Heath Golden, president of Marquee Brands.

“Further, in teaming up with the partner of choice in the region for the world’s most desirable brands, we are confident that local consumers will embrace our brands via Apparel Group’s innovative, omnichannel, and quantitative retail approach.”

The new deal symbolizes both companies’ ambition to fulfil increasing demand for not only luxury but also contemporary goods in these regions, offering consumers a wider spectrum of choices and styles, the companies added.

​“Our strategic partnership with Marquee Brands underscores our steadfast strategy to be the epicenter of global fashion in the GCC and India. As we join forces, we’re not just expanding our retail footprint, but elevating the fashion landscape in the region, setting new benchmarks for what consumers can expect,” said Neeraj Teckchandani, CEO of Apparel Group.

“We’ve always positioned ourselves at the crossroads of innovation and excellence, and this partnership further exemplifies our commitment to providing unparalleled shopping experiences while strategically enhancing our global brand stature.”

The India and GCC regions are made up of some of the leading economies in the world with aggregate GDP of over $5 trillion.