Apparel Group continues partnership with Janhvi Kapoor and Aditya Roy Kapur for Aldo

Fashion retail business Apparel Group India Private Limited has announced that it has extended its partnership with Bollywood celebrities Janhvi Kapoor and Aditya Roy Kapur who will represent footwear brand Aldo to strengthen its presence in the Indian market and promote its Spring 2024 collection. 

“Our partnership with Janhvi Kapoor and Aditya Roy Kapur brings us immense joy and fits seamlessly with our objectives,” said Apparel Group India Private Limited’s president Tushar Ved in a press release. “This partnership has significantly expanded Apparel Group’s reach. This collaboration not only deepens consumer trust in our brand Aldo but also fortifies Apparel Group’s standing commitment towards their consumers in the Indian market.”
 
Aldo retails its footwear and accessories from over 70 stores located across India. By working with Janhvi Kapoor and Aditya Roy Kapur, Apparel Group India aims to position Aldo as a desirable premium brand and emphasise its attributes such as glamour, aspiration, and trustworthiness, according to the business. 

“The collaboration with the talented duo, Janhvi Kapoor and Aditya Roy Kapur, underscores our commitment to authenticity and style at Aldo India,” said Apparel Group India Private Limited’s CEO Abhishek Bajpai. “Their active energy and flair strengthen our brand’s credibility and resonate strongly with our consumers. With continued engagement, we look forward for even greater success in the future.”
 
“As we introduce Aldo’s enchanting Spring ’24 collection, I’m delighted to join a celebration of style and sophistication,” said Janhvi Kapoor. “These shoes aren’t just footwear; they’re a statement of confidence, allowing everyone to express their unique flair effortlessly.”