Amorepacific aims to expand reach in India with Nykaaland

Amorepacific India, a leading chain of K beauty brands has partnered with Nykaa’s beauty festival Nykaaland to widen its reach in the Indian market.

The brands that will participate in the event include Innisfree, Laneige, Etude, and Sulwhasoo.

Commenting on the association, Paul Lee, managing director of Amorepacific India in a statement said, “Amorepacific is proud to be a part of this immersive world of beauty at Nykaaland.  With Nykaa’s partnership, we are excited to extend the reach of Amorepacific brands to a wider audience. Now, everyone can enjoy and experience the magic of self-expression, skincare, and makeup in an environment that sparks a newfound passion for beauty.”

Mini Sood Banerjee, assistant director & head of marketing at Amorepacific India added, “Being a part of Nykaaland is a strategic move to fortify our brand’s presence and extend our offerings to the discerning Indian consumers who value premium beauty experiences. This event is a golden opportunity for us to introduce our cutting-edge products and unveil the magic of Korean beauty to the vast audience.”

Nykaa’s inaugural beauty and lifestyle festival ‘Nykaaland’ will be held on November 4 and 5 in Mumbai.