Amazon India onboarded around three lakh new sellers in 2023

E-commerce giant Amazon India onboarded around three lakh new sellers in 2023 to bring its seller base to a total of over 14 lakh. The business also reported its largest ever festive sale events last year for its ‘Great Indian Festival’ and ‘Prime Day’ promotions. 

Onboarding new sellers is part of Amazon India’s plan to digitise 10 million small businesses in India, the Economic Times reported. The business also aims to create two million jobs in India by 2025. 
 
“We are excited about the customer response we are seeing in core business categories like everyday essentials, consumer electronics, fashion and beauty, grocery, home, and kitchen products as well as the momentum in our Prime program as well as Amazon Pay,” said Amazon India’s country manager for its India consumer business Manish Tiwary, ET Retail reported. 

Amazon’s ‘Prime Day’ sale in India, designed to promote its paid ‘Prime’ service, saw a 14% increase in Prime members who shopped online for deals in 2023 compared to its 2022 event, Amazon India wrote in a blog post. The sale enabled shoppers to save a total of over Rs 300 crore on products ranging from fashion to home goods. 
 
The year also saw Amazon complete a decade of doing business in India. “It has been an incredible journey of innovating for customers and sellers, including many unique India first experiments- many of them are now going global,” said Tiwary.