Allen Solly launches new Hyderabad store in Banjara Hills

Aditya Birla Fashion and Retail brand Allen Solly has opened a three-storey store in Hyderabad’s Banjara Hills shopping district for men, women, and children. The exclusive brand outlet measures an expansive 5,300 square feet and features a a new visual identity for the label.

“We are excited to unveil our flagship store at Banjara Hills, Hyderabad,” said Allen Solly’s chief operating officer Richa Pai, Indian Retailer Bureau reported. “With this store, Allen Solly embarks on a new retail identity, inspired from our rich Nottingham heritage. We offer an elevated shopping experience that combines sophistication, and contemporary design.”
 
The store’s visuals highlight Allen Solly’s signature stag emblem, modernising it for the shoppers of today. A team of dedicated tailors are on hand in the store to help shoppers alter garments to fit them and wedding parties can avail the wedding salon to source everything they need for their upcoming nuptials.
 
“With a wide array of menswear, and womenswear, and an expansive kids’ collection, this store is tailored to the modern Indian consumer who embraces international style trends,” said Pai. “We are confident this store will become Hyderabad’s go-to destination for fashion-forward consumers.”
 
Allen Solly launched in India in 1993 and specialises in smart casual attire. The brand retails from its brick-and-mortar network across India and its e-commerce store, according to its Facebook page.