All Things Baby raises Rs 30 crore in funding round from Inoventures (#1681804)

Direct-to-consumer mother and baby care brand All Things Baby (ATB) has raised Rs 30 crore ($3.6 million) in equity investment from Inoventures, the family office of Manish Choksi and Richa Choksi.

The company will utilise the funds to expand its brand portfolio and strengthen its omnichannel presence across the country. Additionally, it plans to invest a significant amount in its private labels to fuel its growth in this segment.

Currently, All Things Baby has one store in Bengaluru and is planning to open two more stores over the next two years. 

Commenting on the funding, Tejal Bajla, co-founder of All Things Baby in a statement said, “This funding empowers us to deepen connections with Indian families and position ATB as a global benchmark in premium parenting solutions. Our mission is to blend trust, innovation, and aesthetics for modern parents.”

Manish Choksi, chief investment officer of Inoventures added, “All Things Baby’s strong leadership, unique approach, and scalable model make it a standout player in India’s parenting market. We are thrilled to support their vision and look forward to being part of their journey as they continue to innovate and grow.”

Founded in 2016 by Tejal Bajla and Akshay Jalan, All Things Baby products are available through its online platform, general trade distribution and retail shop-in-shop outlets.