Akshay Kumar’s Force IX collaborates with Myntra

Actor Akshay Kumar’s Force IX brand has collaborated with fashion e-commerce giant Myntra for its autumn-winter collection.

The collection will have a range of apparel and accessories that include t-shirts, shirts, shorts, cargoes, joggers, track pants, sweatshirts, hoodies, co-ords, jackets, shackets, denims, and caps, among others.

Myntra is confident of doubling the traction of Force IX with the launch of this collection and expects strong sales on its platform.

The collection will be made visible across Myntra’s home page, men’s page, in tandem with off-app coverage via CRM activities.

Marketing efforts for the collection will also include an end-to-end influencer marketing campaign.

Along with its online expansion, Force IX has plans to open nine exclusive brand outlets by the end of the year and plans to reach a total of over 200 stores in the coming few years.