Agilitas Sports to launch 200 Lotto stores in India

Sportswear and retail business Agilitas Sports plans to open 200 stores for apparel, footwear, and accessories brand Lotto in India, expecting swift growth. The business aims to have its first Lotto outlet operational by early 2025.

“We are planning to build a robust Lotto business in India,” said Agilitas Sports’ CEO Abhishek Ganguly, India Retailing reported. “We have created a separate management team and separate capabilities for the Lotto business. We will give it end-to-end focus.”
 
Agilitas Sports has a revenue target for its Lotto business of between Rs 2,000 crore and Rs 3,000 crore. The timeframe in which to reach the 200 store milestone has not been set but assured that the company’s end-to-end business model makes the target fully achievable.

Along with opening Lotto stores in India, Agilitas Sports will also manufacture Lotto apparel and accessories. The business has earmarked part of its manufacturing facility in Noida for its Mochiko Shoes business to use to produce Lotto goods.

Lotto was founded in Italy in 1973 as a sportswear brand. Known for its diamond logo, Lotto is today owned by US-based business WHP Global and is particularly connected to tennis and football. Agilitas Sports signed a deal with WHP Global to design, produce, and distribute Lotto goods in India as well as in South Africa and Australia.