Aditya Birla’s Van Heusen and Louis Philippe open stores in Qatar

Fashion and textile giant Aditya Birla’s menswear brands Van Heusen and Louis Philippe have each opened a brick-and-mortar store in Qatar’s Mall of Qatar. The launches bring the brands’ smart casual attire to the country’s shoppers as part of Aditya Birla Fashion and Retail Limited’s global growth strategy.

“Elevate your style with Van Heusen, our newly opened men’s clothing store at Mall of Qatar, featuring luxurious suits, footwear, and more,” the shopping centre announced on Facebook. “Crafted from the finest fabrics to meet your expectations.” The Van Heusen store is the brand’s second in Qatar to date. 
 
The Van Heusen store is located on the first floor of the mall, as is the new Louis Philippe outlet. The stores launched through a collaboration with the Qatar-based development business HK Group.

“We are thrilled to bring Louis Philippe and Van Heusen closer to our customers in Qatar with our second exclusive outlets for both brands,” said Aditya Birla Fashion and Retail Limited’s president of premium brands Jacob John, India Retailing reported. “This expansion aligns with our ambitious growth strategy as we continue to expand our retail footprint across the globe, following recent openings in Mauritius and the UAE.”