Adaah to bring multi-brand fashion fair to Gurugram

Business to customer shopping fair Adaah will bring a range of up and coming Indian brands to Gurugram for a contemporary fashion and lifestyle exhibition at Apparel House in Sector 44 from April 6 to 8. 

The fashion fair will feature product categories including women’s ethnic, traditional, and fusion wear as well as jewellery for the Spring season, the event organisers announced on Facebook. Other products will include handicrafts, handbags, footwear, gift items, home décor, and furnishings among others along with supplies for the Spring wedding season. 
 
The exhibition is designed to link brands looking to connect with new customer demographics with shoppers on the hunt for new labels. By bringing together brands from across the country, the exhibition is also designed to give brands a way to reach shoppers offline in locations where they do not yet have a brick-and-mortar retail presence. 

Adaah recently held shopping fairs in Hisar from February 24 to 25 and at Gurugram’s Double Tree by Hilton from March 1 to 2. The event has also taken place in other locations including Noida and New Delhi. The fashion fair is run by events business Creative Roots.