Ace Turtle opens second Dockers store in India in Dehradun

Retail business Ace Turtle has launched the second Dockers store in India. The global lifestyle apparel brand and division of Levi Strauss & Co’s new outlet is located in Dehradun’s Mall of Dehradun in Uttarakhand.

“We are delighted to bring the globally acclaimed Dockers® experience to fashion enthusiasts in Dehradun with the opening of our exclusive retail store,” said Ace Turtle’s CEO Nitin Chhabra in a press release. “This expansive store reflects our dedication to offering consumers a seamless shopping experience. We intend to leverage our unique technology-driven operating model and omni-channel commerce expertise to take Dockers® to millions of Indian consumers through relevant online and offline channels. We will be opening more stores across Indian cities in the future.” 
 
The new Dockers store retails casual apparel and accessories for men and women. Staff are on hand to offer shoppers personalised style advice and the store’s bright interior is designed to reflect the label’s California roots.
 
“We are proud to expand the Dockers® presence in India with the opening of second store in Dehradun,” said Dockers’ CEO Natalie MacLennan. “This marks a significant step in our commitment to bringing Dockers® to more consumers in India, a market that continues to show tremendous potential for growth. Our collaboration with ace turtle ensures that we can deliver our signature blend of style, comfort, and innovation to a new audience, strengthening our brand’s legacy in this dynamic region.”