Accessorize London joins forces with Unicommerce to boost omni-channel operations

Accessories brand Accessorize London has joined forces with e-commerce enablement SaaS platform Unicommerce. The partnership is designed to boost the business’ omni-channel operations in India. 

“We are presently in the phase of creating a collection tailored specifically for India, collaborating closely with our design team in the UK,” said Planet Retail Holdings’ CEO Kumar Saurabh in a press release. “As we expect e-commerce to take a larger share of our revenue in the coming years, our partnership with Unicommerce is another step towards building our operational strength and our focus on providing a seamless shopping experience to our customers.”
 
Planet Retail Holdings Private Limited is the parent company of Accessorize London. The brand retails western and fusion style jewellery, hair accessories, and other fashion accessories from its direct to customer e-commerce store and brick-and-mortar outlets in India. 

Accessorize London will adopt Unicommerce’s omni-channel retail management system which will enable it to process orders across all of its online and offline sales channels in a streamlined way. At present, Accessorize London processes approximately 20,000 and up orders each month. 
 
Accessorize London recently launched a line of travel accessories including bags and wallets as well as a Valentine’s themed jewellery collection, the brand announced on Facebook. The brand counts over 25 stores in India in locations including Pune, Ahmedabad, and Kolkata among others, according to its website.