Absolut partners with streetwear brand Huemn

Absolut has collaborated with streetwear fashion brand Huemn (pronounced as Human) for a limited-edition collection.

The collection featuring an iconic print crafted in a hand drawn style celebrates the power of self-expression and inclusivity. 

Commenting on the collaboration, Pulkith Modi, head of marketing international brands at Pernod Ricard India in a statement said, “Absolut has always believed in a world without biases and has a legacy of working with pop culture to encourage different forms of creative expression. We are glad to collaborate with Huemn to offer a collection that cultivates a spirit of inclusivity and diversity, fostering values that lie at the core of our brand’s principles.”

Pranav Misra, co-founder CEO of Huemn added, “The collaboration between Absolut and Huemn is a celebration of creative expression and the power of inclusivity. The collection will showcase innovative designs that challenge norms, inspire self-expression, and ignite conversations about the rich tapestry of human existence.”

The Absolut x Huemn collection will be available for purchase exclusively on the brand’s website.