Aditya Birka Fashion and Retail Limited has opened its 27th ‘Style Up’ apparel and accessories store in India. Located in Hyderabad’s Fairmount Fortune One, the store brings a range of ABFRL’s brands to Czech Colony to cater to men, women, and children.
“Fantastic way to end this FY [financial year] and spend time with my champions once again….one more fashion destination gets to Hyderabad city…..back to back in a week,” wrote ABFRL’s chief operating officer for Style Up and Marigold Lane Rakesh Pant on Linkedin. “Happy to share as we open our sixth Style Up store at Fairmount Fortune One, Czech Colony, Sanath Nagar, Hyderabad today…#27and counting.”
Style Up now has six stores in the Hyderabad area, India Retailing reported. The business’ other stores in the area are situated in locations including L B Nagar, Kompally, and Sarath City Capital Mall, according to Style Up’s website.
As ABFRL’s family focused value retail brand, Style Up counts brick-and-mortar stores across India and focuses on Tier 2 and 3 locations for new openings in states including Madhya Pradesh, Maharashtra, Bihar, Gujarat, and West Bengal among others. The brand’s e-commerce store links to the Pantaloons e-commerce store, another ABFRL label.
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