Aadyam Handwoven launches handloom exhibition in Kochi

Handloom saree, accessories, and homeware brand Aadyam Handwoven has launched a textile exhibition in Kochi with the Indian Chamber of Commerce and Industry. The event celebrates artisans from across India as well as the Indian Chamber of Commerce and Industry’s 125th year.

“Aadyam Handwoven is delighted to be hosted in Kochi by the Indian Chamber of Commerce and Industry as they celebrate their 125th year,” announced the brand on Facebook. “Under the aegis of ‘Heirlooms for the Future’, Aadyam brings to Kochi a heartfelt celebration of threads and tradition -authentic handcrafted and handwoven textiles from weaving clusters across India. Our artisans have co-created heirlooms that blend heritage and beauty, inviting you to witness the splendour of handwoven marvels.”
 
The exhibition launched on December 10 and is open to the public. The Indian Chamber of Commerce launched its 125th year celebrations a year ago with a lamp lighting ceremony and has held a number of initiatives to mark its contributions to the Indian economy, ICCI Cochin reported on its website. 

Aadyam Handwoven is a corporate social initiative of textiles and apparel giant the Aditya Birla Group. The brand works with handloom weaving clusters across India and aims to create a “self-sustaining ecosystem for the finest artisans of the country,” according to its website. The business is committed to increasing artisans’ quality of life by supporting them and selling their crafts across India.