Innisfree expands quick commerce reach with Zepto launch

Korean beauty brand Innisfree has expanded its quick commerce reach by partnering with quick commerce specialist business Zepto. By launching a range of its skincare on the platform, Innisfree aims to further tap into the growing demand for swift deliveries of beauty products in Indian metros. 

“At Innisfree, we’re all about empowering our customers to take control of their beauty routines,” said Amorepacific’s country head for India Paul Lee in a press release. “With Zepto, we’re taking that empowerment to the next level by giving them the freedom to shop with us whenever, wherever they want.”

Innisfree began its quick commerce journey by launching on Blinkit in January this year. Launching on Zepto is a “further step to amplify its presence on these channels,” according to the business and also serves to bolster Zepto’s swiftly expanding personal care and beauty segment, which also includes the labels Laneige and Etude. 

“The future of commerce is quick, and we’re excited to partner with pioneering platforms to lead the charge,” said the brand’s assistant director snd head of marketing Mini Sood Banerjee. “We’re all set to deliver fast, seamless and quality experiences for our supportive consumers and help them make the most of their precious time.”

Innisfree’s products are inspired by Korea’s Jeju Island and the brand was launched in the year 2000. Owned by South Korean cosmetics company Amorepacific Corporation, Innisfree’s products focus on natural ingredients from Jeju Island such as green tea, volcanic ash, orchids, and tangerines.