Emami’s Brillare launches AI-powered ‘DermaBot,’ debuts offline

Emami Limited’s wholly-owned subsidiary Brillare has launched ‘DermaBot’ as an artificial intelligence powered tool to analyse skin and hair care needs and the label has also debuted offline in four Indian malls. 

“At Brillare, we believe in empowering individuals to make informed choices about their skincare and haircare routines,” said Brillare’s founder and creative head Jigar Patel in a media release. “DermaBot represents a significant step forward in our mission to provide accessible and personalised solutions that cater to the unique needs of every individual.”

The DermaBot was developed in collaboration with AI beauty tech solutions business Orbo and is designed to transform how shoppers interact with their skincare and haircare needs. By answering a few questions and submitting a photo, DermaBot app users will receive a customised analysis with product recommendations. 

“Brillare is now available offline,” announced the brand on Facebook. “Experience Brillare like never before. You can now explore and try our products in person at your nearest store and bring home your favourites.”

The brand has launched at locations including Ahmedabad’s Palladium Mall, Pune’s Amanora Mall, Mumbai’s Viviana Mall, and Kolkata’s South City Mall. The brand’s products range from sun protection cream, liquid moisturiser, and face serum to shampoo and hair masks.