Apparel Group India plans to add five to six brands to portfolio

Apparel Group India plans to add between five and six brands to its portfolio for the Indian market in the coming year, up from its current total of 12 labels, to cater to rising Indian consumer demand.

“Whether it’s coffee with Tim Hortons, footwear, fashion, or our upcoming foray into the grocery supermarket space with Carrefour, our goal is to ensure that the target audience experiences the right brand, tailored to their evolving preferences,” said Apparel Group India’s president Tushar Ved, Indian Retailer Bureau reported. “We focus on creating a cultural ecosystem for our customers, blending global brands with the unique needs of the Indian market.”

Apparel Group India opened a total of 80 brick-and-mortar stores across India in 2024 for its various brand, which include Crocs, Victoria’s Secret, Aldo, and Beverly Hills Polo Club. Seeing rising consumption demands in India, as the growing middle class aspires to buy from international fashion brands, Apparel Group India aims to capitalise on this and offer international labels curated to suit Indian tastes. 

“One thing we’ve realised in India is that the consumer is much more evolved,” said Ved. “They want an international experience, but with an Indian twist,” stated Ved. “It’s about ‘Indianizing’ the international experience to align with their preferences.” The business plans to continue to tap into Indian festivals to drive growth in the market and launch limited edition collections to tap into cultural phenomena in the country.