Bata partners with Zepto for quick commerce entry (#1687416)

Footwear brand Bata India has formed a strategic partnership with quick commerce platform Zepto to step into the fast growing quick commerce market and has launched swift deliveries across Delhi NCR. The business next plans to expand the service to India’s major metropolitan cities for continued growth. 

“At Bata, we’re constantly transforming and innovating to meet the needs of our customers, and our partnership with Zepto marks a significant step in that journey,” said Bata India’s CEO Gunjan Shah in a press release. “We wanted to strengthen our omni-channel presence to ensure that customers can shop for our stylish and high-quality footwear in the way that best suits them- whether online, in-store, or now, with rapid doorstep delivery. Today’s consumers seek the convenience of having everything delivered to them, and this collaboration perfectly aligns with our mission to enhance accessibility.”

Consumer demand for fashion on quick commerce is growing and Bata aims to harness the service to enable shoppers to have increased accessibility to footwear for their last minute needs. The winter wedding season is expected to be an especially busy time for Bata’s quick commerce services on Zepto. 

“We are excited to partner with India’s leading footwear brand, Bata and bring their stylish and comfortable range of footwear to our customers at lightning speed,” said Zepto’s CEO Aadit Palicha. “This collaboration is all about convenience, speed and making a wide variety of styles available to our consumers to choose from. We are united in our goal to enhance the shopping experience, redefining how quickly people can access stylish and quality shoes, making it easier for them to express their personal style on the go.”