Meesho sees 90% year on year increase in monthly active users, ‘Meesho Mall’ vertical draws shoppers (#1684729)

Value focused e-commerce platform Meesho has seen its monthly active users increase by 90% year on year. The Bengaluru based business’ ‘Meesho Mall’ segment reported 3.2 crore shoppers in the past six months as non-metro shoppers embrace organised retail.

“We are a user-first company,” Meesho’s CXO of business Megha Agarwal told ET Retail. “We start with anything when we see a very clear demand from customers. We saw Tier 3 and 4 India consuming unorganised products but developing an interest in moving to the organised sector. What they buy is more value focused.”
 
Meesho reported a 117% year on year increase in its gross merchandise value, fuelled by the growth in its Meesho Mall segment. The business’ Mall vertical began by focusing on branded beauty and personal care products.
 
Meesho has expanded its Mall offering to include footwear, electronics, books, and groceries, among other product categories. The business aims to continue to expand its Meesho Mall segment and has so far brought more than 1,000 brands to the vertical.  
 
“Our focus continues to be Tier 2 plus India, over 75% of our demand for Meesho Mall comes from Tier 2 plus,” said Agarwal. “Brands that understood Meesho’s value proposition well and adapted their products to be more value-focused saw exceptional growth.”