Lovechild by Masaba expands offering with new line for mothers to be (#1684669)

Designer and entrepreneur Masaba Gupta’s cosmetics brand Lovechild Beauty has expanded its product offering and stepped into personal care goods for mothers to be with a range of skincare products.

“Complete your care routine with our Mother Care essentials,” announced the brand on Facebook, sharing its maiden product line for expecting mothers. “Our ‘Mini Masaba Mother Care Range’ is here! From reducing the appearance of stretch marks with ‘Laughing Belly Jelly’ to nourishing your skin with ‘Milky Way Body Lotion,’ we’ve crafted a range just as gentle as a mother’s love.”
 
The Mini Masaba Mother Care Range has launched on Lovechild Beauty’s direct to customer e-commerce store and in a number of offline locations. The range has debuted with two products which can be purchased separately or as part of a set in a matching gift bag.
 
The range also has its own ‘Mini Masaba’ mascot which features on the packaging. Gupta announced her first pregnancy in April 2024, NDTV reported, and she stars in the new range’s promotional campaign.
 
Masaba Gupta launched Lovechild Beauty in 2022 with the Aditya Birla Group as part of the House of Masaba franchise. The business’ name refers to how Gupta was always referred to as Lovechild, the Hindustan Times reported. Prior to launching her cosmetics label, Gupta had rolled out several beauty collaborations with multi-brand beauty business Nykaa.