Blackberrys collaborates with Leo Burnett for brand film

Apparel brand Blackberrys has teamed up with US based communications agency Leo Burnett to launch its new brand film and campaign titled ‘Being Real Suits You’ and launch its new wedding collection for men while reenergising its brand perception.

“As a brand, we prioritise our consumers in every decision we make,” said Blackberrys’ co-founder and director Nitin Mohan in a press release. “Our commitment is to continuously evolve to meet their needs and exceed their expectations. Through #BeingRealSuitsYou, we celebrate true self-expression- embracing individuality, breaking conventions, and inspiring others to stay authentic.”
 
Blackberrys’ new wedding line offers a range of suits and caters to the modern, aspirational man. Its campaign focuses on using clothing to communicate authenticity and shows a ‘Blackberrys’ man at various points during an Indian wedding ceremony.
 
“The new campaign by Blackberrys is driven by a powerful insight- the best style statement is being yourself,” said Leo Burnett. “The wedding collection by Blackberrys enables you to not just look good but also feel good – allowing you to move with confidence. Truly demonstrating a suit that suits the real you, beautifully encapsulated by the campaign line- being real suits you.”
 
Blackberrys was launched in 1991 and today counts over 390 brick-and-mortar stores along with more than 1,300 retail touch-points spread across India. The business aims to celebrate individuality and focus on craftsmanship.