Chikozi opens ethnic wear store in Lucknow

Men’s, women’s, and children’s ethnic wear brand Chikozi has opened an exclusive brand outlet in Lucknow. Located on the first floor of the northern city’s Lulu Mall, the store specialises in the traditional craft of Lucknowi Chikankari.

“Welcome to Chikozi, now at Lulu Mall Lucknow,” announced the shopping centre on Facebook. “They offer a curated collection of handcrafted pieces that celebrate the art of embroidery. Each stitch tells a story, weaving together tradition and style for those who cherish elegance in every detail. Discover the art of Chikankari at Chikozi today at Lulu Mall, Lucknow!”
 
The store has a white interior to highlight its bright hued garments. Ready-made kurtas featuring decorative embroidery are displayed amongst traditional wood block prints and embellished accessories while traditional style alcoves house the store’s fitting rooms. Along with its wide range of ethnic wear, the brand also retails a range of fusion style garments including dresses, tops, and trousers.
 
Chikozi joins a host of Indian and international brands in the Lulu Group mall including Reebok, Biba, Woodland, FabIndia, Crocs, Adidas, Puma, Taneira, and Gas among others. The mall is one of Lulu Group’s many shopping centres spread across India including in the cities of Thiruvananthapuram, Kochi, Hyderabad, Palakkad, and Kozhikode, according to Lulu Group’s website.